MediaPost, Online Media Daily, by Erik Sass, Friday, Jun 15, 2007 6:00 AM ET
LACK OF SCALABILITY IS STILL the biggest obstacle facing niche online advertising formats including broadband video platforms, RSS feeds, blogs, and mobile networks, according to Jason Klein, co-founder and president of Special Ops Media.
Klein spoke on a panel discussion with representatives [...]
Archive for June, 2007
MediaPost: For Niche Media, Aggregation is Key
June 15, 2007SpotXchange CEO to address next generation advertising technology at Digital Hollywood at NXTcomm 2007
June 15, 2007What: Michael Shehan, president and CEO of SpotXchange, the Internet’s first self-service exchange for online video ads SpotXchange and a division of Booyah Networks, Inc., will present at the Digital Hollywood Conference at NXTcomm 2007 held June 18-21, 2007 in Chicago.
Shehan and fellow panelists will present, “Advertising and Technology - Interactive TV, Broadband, UGM & [...]
ClickZ: Visible World to Partner with SpotXchange
June 11, 2007ClickZ, June 11, 2007
Local video ad platform company Visible World is signing deals left and right. The firm, which allows advertisers to create and run ads targeted to niche demographics and geographical locations, will work with SpotXchange to customize Web video ads for specific markets, according to SpotXchange.For instance, said SpotXchange CEO Mike Shehan, if [...]
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paidContent.org: @ OMMA: Online Video Viewers Are More Engaged, But Precise Measurements Still Difficult To Reach
June 28, 2007paidContent.org, By David Kaplan - Thu 28 Jun 2007 10:15 AM PST
More talk of metrics and the value of ads for online video at the OMMA Video conference. Recounting OPA stats on video watching, about 44 percent of internet users view online video at least once a week. About 75 percent of the internet [...]
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