iMedia Connection, VIDEO: IN FOCUS, By Adam Shahbaz, July 25, 2007
Industry insight
The 30-second spot is not only alive and kicking but preferable, and users respond to them even better when they run as pre-rolls. This may seem counter-intuitive to current wisdom, but that’s what the Online Publishers Association study, “Frames of Reference,” suggests.
The OPA effort represents [...]
Archive for July, 2007
iMedia Connection: Rebirth of the 30-Second Spot?
July 25, 2007MediaPost: Visible World To Use SpotXchange For Targeted Video Ads
July 16, 2007MediaPost, Online Media Daily, News Brief, Monday, Jul 16, 2007 6:01 AM ET
VISIBLE WORLD TODAY PLANS TO announce that it will work with SpotXchange to customize online video ads for specific demographics, geographic locations, market conditions, and other real-time data. Visible World said it now has more than 200 advertisers using its system of [...]
Visible World Partners With SpotXchange to Deliver Targeted Online Video Advertising
July 15, 2007Deal Enables Advertisers and Agencies to Dynamically Customize Web Video Ads for Specific Audiences, Occasions and Locations
New York-JULY 16, 2007-Visible World, the leading video advertising technology and services company, today announced that it will work with SpotXchange, the Internet’s first self-service exchange for online video ads, to enable advertisers and agencies to customize online video [...]
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