WESTMINSTER, CO August 20, 2007 - SpotXchange, the Internet’s first online video advertising exchange, announced today that former CNN President of Sales and Marketing Larry Goodman has been appointed to SpotXchange’s advisory board as a director. Goodman will apply his more than 30 years of media and advertising industry experience to help SpotXchange expand its [...]
Archive for August, 2007
SpotXchange appoints former CNN President of Sales and Marketing Larry Goodman to advisory board
August 20, 2007SpotXchange to include comScore Video Metrix audience data for targeting video campaigns
August 6, 2007WESTMINSTER, CO August 6, 2007 - Online video ad campaigns can be targeted more precisely than ever before as SpotXchange (www.spotxchange.com) announces that it will be providing video audience measurement information from comScore Video Metrix to clients using SpotXchange’s auction-based online video advertising marketplace.
According to comScore Video Metrix reports, “primetime U.S. video streaming activity occurs [...]
Red Herring: SpotXchange Gets comScore Metrics
August 6, 2007Red Herring, 16 August 2007, 15:51, by Tomio Geron
[This article originally appeared on August 6, 2007.]
Internet video advertising exchange SpotXchange will on Tuesday team up with online measurement firm comScore to help assure big name advertisers that their ads reach the appropriate consumers and make the right impact.
Under terms of the partnership, comScore will independently [...]
Red Herring: The Web-Video Ad Puzzle
August 6, 2007Red Herring, 06 August 2007, 19:22 by Tomio Geron
With opportunities as endless as the millions of videos online, there is no shortage of ideas in the wide-open world of online video advertising.
Some companies use speech recognition software or automated visual analysis to match unclassified videos with relevant ads. Others “wrap” ads into the viral videos [...]
E-Commerce Times: Online Video Ads: Ready for Prime Time?
August 1, 2007E-Commerce Times, Part of the ECT News Network, By John P. Mello Jr., 08/01/07 4:00 AM PT
The rise of online video has seeded the inevitable growth of online video advertising, a segment that 16 percent of advertisers intend to do business in this year, according to a recent report. The growth of high-speed access has [...]
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