I was very fortunate to be quoted in today’s WSJ article by Stephanie Kang- “A Wider Web to Find Their Niche Firm Looks to Pair News Outlets, Ads With Smaller Sites”
The article was about one of SpotXchange’s publishing partners, Voxant. Some know Voxant by another name or another property they [...]
Archive for October, 2007
Wall Street Journal - Pairing News Outlets and Ads w/ Smaller Sites
October 31, 2007The Wall Street Journal: A Wider Web to Find Their Niche
October 30, 2007The Wall Street Journal, By Stephanie Kang, 10/30/07
“There’s a huge lack of high-quality inventory to sponsor,” says Michael Shehan, chief executive officer of online video-ad network SpotXchange, a unit of Booyah Networks, which has run ads for the film “1408″ and for companies like SunTrust Banks on Voxant’s network of niche Web sites.
Link to article [...]
Kaizen
October 25, 2007The engineering team at SpotXchange is always striving to improve our network’s ability to help advertisers manage their online campaigns, while helping publishers maximize their revenue opportunities. We pushed a significant amount of new code recently that should result in some noticeable improvements in both our self-service advertiser tools as well as our self-service publisher [...]
ad:tech NY 2007
October 24, 2007Yes, it’s that time of year again! The grand-daddy of all online shows for the interactive marketing community reconvenes in the advertising Mecca of New York City for ad:tech NY (http://www.ad-tech.com/ny/) on November 5-8th. This year’s show promises to be no different than those in year’s past; chaotic and frenzied with little time to [...]
Booyah Networks Ranks 107 on Deloitte’s Fast 500
October 24, 2007We received another very cool recognition this week. Deloitte ranked Booyah Networks, SpotXchange’s parent company, as one of the fastest growing companies in Colorado and the United States.
More precisely, Booyah Networks was ranked 107th fastest growing tech company in Deloitte’s 2007 Technology Fast 500, a ranking of the fastest growing technology, media, telecommunications and [...]
SpotXchange is Top Video Advertising Platform in Streaming Media’s First Readers’ Choice Award
October 22, 2007Westminster, CO October 22, 2007 -More than 3,000 Streaming Media and StreamingMedia.com readers voted and chose SpotXchange as their top choice for an online video advertising platform in the publication’s first annual Readers’ Choice Award.
“This is a tremendous opportunity for us to acknowledge not just the winners of these awards but the continued growth and vitality [...]
SpotXchange Wins Streaming Media’s Readers’ Choice Award!
October 22, 2007Wow, I’m really proud and excited to announce that SpotXchange won Streaming Media’s Readers’ Choice Award as BEST video advertising platform. There are several people here that have been working night and day the last two years developing the SpotXchange platform and growing the SpotXchange network, so it is fantastic to be recognized with [...]
StreamingMedia.com: The 2007 Streaming Media Readers’ Choice Awards Winners
October 19, 2007StreamingMedia.com by Eric Schumacher-Rasmussen, October 19, 2007
The inaugural Streaming Media Readers’ Choice Awards garnered nearly 120 nominations and votes from more than 3,000 readers. And the winners are . . .
All we knew going into this, the inaugural Streaming Media Readers’ Choice Awards, was that we had no idea what we were getting into. Maybe [...]
How to get the right advertisers targeting your ad inventory in the SpotXchange marketplace!
October 18, 2007After being approved as a SpotXchange publisher, you will need to set up channels using the self-service SpotXchange publisher tools. Channels represent buckets of content that typically attract like demographics. The following article provides an overview of how to best set up your channels in the SpotXchange marketplace to attract advertisers at [...]
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Inside Digital Hollywood–Tuesday, 10/30
October 31, 2007Last night’s keynote dinner at Digital Hollywood (http://digitalhollywood.com/LAFall07Agenda.html), Web 2.0: Technology with a Human Dimension was an impactful discussion on online brand marketing-specifically in consumer engagement.
It got lively as HBO SVP Steve Pamon sparred with the rest of the panel. The debate pitted his view, the digital space as a stand alone distribution platform against [...]
Categories: Events--commentary, Paul Bowlin
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