Archive for December, 2007

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MediaPost: Ask The Experts: The Future Of Online Video Advertising

December 17, 2007

MediaPost, Online Video Insider, Posted December 17th, 2007 by Michael Shehan
With 2008 approaching and the WGA writers’ strike continuing to weigh heavily on advertisers’ minds, SpotXchange CEO Michael Shehan sat down with Denuo Group, Publicis’ Senior Vice President Tim Hanlon to discuss the future of video - on and offline.
Michael Shehan (MS): What needs [...]

Categories: Media Coverage, SpotX Bylined

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iMedia Connection: The buyer’s guide to video ads

December 5, 2007

iMedia Connection, Published: December 05, 2007 By Michael Shehan  
Navigate your clients through the fast-changing online video advertising world with some pricing advice from SpotXchange’s CEO.
Media buyers face certain challenges today when building plans for online video ad buys — challenges not seen in other areas of online advertising, such as display.
Online video advertising, while white [...]

Categories: Media Coverage, SpotX Bylined

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