TV Week, January 31, 2008 4:30 PM, By Daisy Whitney
Online video ad network SpotXchange said it received its first round of angel funding.
The company did not disclose the amount, but it said investors include Alex Bogusky, chief creative officer, Crispin Porter + Bogusky; Laurence Chang, former portfolio manager, Janus Worldwide Fund; Tim Hudner, former chief [...]
Archive for January, 2008
TV Week: SpotXchange Lands Investors
January 31, 2008iMedia Connection: 7 tips for smart video buys
January 23, 2008iMedia Connection, January 23, 2008, By Julie Ruvolo
Article Excerpt
Put sales people to work for you
Most sales folks in the digital space would be ecstatic to get clear direction from an agency. Instead what they see is a lot of bizarre inconsistency. One agency says a salesperson’s service is not of significance until it hits [...]
The end of advertising as we know it
January 4, 2008The recently released “The end of advertising as we know it” executive brief written by IBM’s Global Business Services addresses the current paradigm shift that is taking place within the advertising industry. With television audience erosion, fragmentation and measurement shortcomings the advertising executives in the study recognize that consumers are in control of how they [...]
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