Archive for February, 2008

Publisher Spotlight: Big Think

February 29, 2008

Big Think
The New York Times, 1/7/2008
Big Think (www.bigthink.com) mixes interviews with public intellectuals from a variety of fields, from politics, to law to business, and allows users to engage in debates on issues like global warming and the two-party system.
TechCrunch.com, 1/7/2008
The site is set up to as a place to find intellectual video snacks. Typically, [...]

SpotXchange Publishers

February 29, 2008

The  SpotXchange marketplace includes publishers with an array of popular Web video content. Included is a sampling of those sites and their estimated monthly unique users.

Casual Gaming Through partnerships with game publishers and gaming networks like Lycos and NeoEdge, SpotXchange now reaches an estimated 20 million monthly unique users. Publishers include, 

Yahoo Games
Most Fun
Meez
Diner Dash
Try Games
Kewl Box
Play First
Lycos’ Gamesville
Slingo [...]

Tim Hanlon Interview

February 29, 2008

In late 2007, SpotXchange CEO Mike Shehan sat down with Denuo Group, Publicis’ Senior Vice President Tim Hanlon to discuss the future of online video advertising. The conversation was inked and published as a two part series in MediaPosts’ VideoInsider Newsletter. But, the articles didn’t cover the entire conversation. The rest of the interview is [...]

American Association of Advertising Agencies (AAAA) Media Conference

February 28, 2008

What: Visit SpotXchange at the AAAA’s Conference in Orlando, Florida.
When: March 5-7, 2008
Where: Rosen Shingle Creek Resort & Golf Club, Expo Hall, Booth # 404
Who: Contact Paul Bowlin, pbowlin@spotxchange.com, or Bryan Blood, bblood@spotxchange.com, to set up a meeting.

SpotXchange opens NYC office, builds sales team to meet demand for online video advertising

February 19, 2008

WESTMINSTER, CO February 19, 2008 - Online video advertising network SpotXchange has opened an office in New York City and is looking to bolster the company’s sales team in the area.
The office allows the company to expand its presence in the advertising capital of the world. This marks SpotXchange’s first major investment since securing its [...]

CoBizMag.com: ColoInternet democracy - Westminster video ad server looks to help the little guy. You can place cheap video ads with this free tool

February 11, 2008

CoBizMag.com Monday, February 11, 2008 at 8:56:23 AM
By Keith DuBay
One of the reasons I started this blog was to discover how businesses could communicate to their customers in a new but confusing age of media. Large businesses have enough ad budget to cover almost any channel to communicate to potential customers. They are going to [...]

thePlatform Unveils Largest Ecosystem of Partners and Open Approach for Online Video Publishing

February 6, 2008

SEATTLE - February 6, 2008
As the market for professionally produced online video has matured, so too has the need for media companies to incorporate highly flexible, open and robust methods that help them keep pace. Today, thePlatform, the leading broadband video management and publishing company, announced the broadband video industry’s largest collection of pre-integrated partner [...]

thePlatform Unveils Largest Ecosystem of Partners and Open Approach for Online Video Publishing

February 6, 2008

SEATTLE - February 6, 2008
As the market for professionally produced online video has matured, so too has the need for media companies to incorporate highly flexible, open and robust methods that help them keep pace. Today, thePlatform, the leading broadband video management and publishing company, announced the broadband video industry’s largest collection of pre-integrated partner [...]

VentureBeat: Video ad startup SpotXchange funded by Madison Ave guru, not conglomerate

February 4, 2008

VentureBeat: By Julie Ruvolo 02.4.08
It’s becoming more common for ad-focused technology companies to seek out investment from Madison Avenue, in order to gain investors’ connections to advertising clients. But usually the investor is one of the major ad holding companies. Example: WPP’s aggressive investments in VideoEgg, SpotRunner, Media Rights Capital and WildTangent, and acquisition [...]

DigitalMediaWire: Online Video Ad Firm SpotXchange Raises Angel Funding

February 1, 2008

DigitalMediaWire, Authored by Mark Hefflinger on February 1, 2008 - 7:27am.
Westminster, Colo. - SpotXchange, the operator of an online video advertising network, announced that it has raised an undisclosed sum in its first round of angel funding.
Participants in the round included Alex Bogusky, chief creative officer at ad agency Crispin Porter and Bogusky, and a [...]