Provided by SpotXchange Publisher Big Think.
Nina DiSesa, the chairman of McCann Erickson, New York talks about the art of effective advertising, reaching an audience, and the case study of Mastercard’s Priceless campaign.
For more from this interview please go to Big Think, http://www.bigthink.com/user/nina-disesa.
Archive for March, 2008
SpotXchange at NAB
March 28, 2008What: SpotXchange representatives will be available at thePlatform Partner Pavilion The NAB Show during show hours. SpotXchange demonstrations and interviews can be arranged prior to the event.
When: April 14-17, 2008
Where: NAB, Las Vegas Convention Center, thePlatform Partner Pavilion, South Hall Upper, SU01326
Who: Contact Mike Shehan, mike@spotxchange.com, to set up a meeting.
Press Contact: Valerie Quintanilla, Valerie@spotxchange.com, [...]
SpotXchange at ad:tech San Francisco, April 15-16
March 28, 2008What: SpotXchange representatives will be available at booth 6354 in the exhibit hall at ad:tech San Francisco during show hours. SpotXchange demonstrations and interviews can be arranged prior to the event.
When: April 15-16, 2008
Where: ad:tech San Francisco, Booth # 6354, Moscone Center
Who: Contact Bryan Blood, bblood@spotxchange.com, or Mark Reynolds, mark@spotxchange.com, to set up a meeting.
Press Contact: Valerie [...]
MediaPost: SpotXchange Unveils Video Ad Serving Partnership With Big Think
March 26, 2008Online Media Daily, News Brief, Wednesday, Mar 26, 2008 7:01 AM ET
WEB VIDEO ADVERTISING NETWORK SPOTXCHANGE on Tuesday announced a video ad-serving partnership with online video hot spot Big Think.
Launched in January, Big Think houses hundreds of hours of video interviews with such notables as journalist Jim Lehrer, British magnate and chairman of Virgin Atlantic [...]
Big Think selects SpotXchange for online video ad serving
March 26, 2008‘YouTube for intellectuals’ offers advertiser-friendly user-generated-type content
WESTMINSTER, CO March 26, 2008 - Today leading online video advertising network SpotXchange announced a video ad serving partnership with online video hot spot Big Think.
“We’re thrilled to introduce Big Think to our advertisers. The site lives up to its name with high-quality, original and engaging content,” said SpotXchange [...]
MediaPost: YuMe Strikes Partnership With SpotXchange
March 19, 2008MediaPost Online Media Daily, News Brief, Wednesday, Mar 19, 2008 7:00 AM ET
WEB VIDEO AD NETWORK YUME has struck a partnership with SpotXchange designed to increase inventory fill rates and revenue opportunities for YuMe publishers.
Publishers using Adaptive Campaign Engine–a new capability of the YuMe ad management system designed to help publishers match each video ad [...]
adotas: YuMe Partners Up With SpotXchange
March 18, 2008Written on March 18th 2008 Author by Editor
ADOTAS - YuMe, an online video ad network, announced a partnership today with SpotXchange designed to increase inventory fill rates and revenue opportunities for YuMe publishers. Publishers using ACE (Adaptive Campaign Engine) - a new capability of the YuMe ad management system which helps publishers match each [...]
TVWeek: YuMe, SpotXChange Link Up
March 18, 2008March 18, 2008, 10:20 a.m. By Daisy Whitney
Online video advertising network YuMe has formed a partnership with SpotXChange, an online marketplace for ads.
Under the deal, YuMe’s clients gain access to the advertisers and agencies buying video ads in the SpotXChange marketplace, the companies said. Also, media buyers who use SpotXChange will have access to YuMe’s [...]
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