SpotXchange’s Blog

Through its ACE Platform, YuMe Gives Publishers Even More Ways to Maximize the Monetization of Video Inventory

REDWOOD CITY, Calif., March 18 – YuMe, the largest online
video advertising network, today announced a partnership with SpotXchange designed to increase inventory fill rates and revenue opportunities for YuMe publishers. Publishers using ACE (Adaptive Campaign Engine) — a new capability of the YuMe ad management system which helps publishers match each video ad impression in their inventory to the best money-making opportunity — will gain significant exposure to the large number of advertisers and agencies currently buying video inventory in the SpotXchange marketplace, thus improving the opportunity to maximize the value and liquidity of their inventory. Likewise, media buyers using SpotXchange to find video ad inventory will have much more inventory to choose from given the addition of YuMe’s substantial audience of 46 million
unique viewers.

“In just a matter of months, we’ve assembled a network of premium
content that now allows advertisers to reach an audience of over 46 million viewers,” said Jayant Kadambi, CEO and a co-founder of YuMe. “Adding SpotXchange to our growing ACE platform provides our publishers with more advertising options for their inventory, increasing their overall revenue potential.”

SpotXchange is the Internet’s first platform that allows online video
publishers to auction off available in-stream, in-game, and overlay video ad inventory. Media buyers, advertisers and agencies use SpotXchange’s self-service tools to load commercials and target ad inventory made available by publishers in a transparent marketplace. Ads can be targeted by publisher, content category, region, and time of day in real-time, allowing for SEM-like optimization.

“Our partnership with YuMe will add a good deal of high-quality
inventory to the SpotXchange marketplace, which strengthens our
advertiser’s ability to maintain precise targeting without sacrificing
reach,” said Michael Shehan, President and CEO of SpotXchange.

YuMe will now serve SpotXchange ads on behalf of publishers in the YuMe network who wish to be part of the SpotXchange auction. SpotXchange advertisers will now benefit from ACE’s advanced contextual targeting technology that takes into account the nature and context of specific video content to ensure higher click-through rates and optimal campaign performance.

About YuMe

YuMe is the largest dedicated online video ad network and ad management system. With 400+ websites, more than 150 million video streams, and 46.9 million unique visitors, the YuMe network provides both audience scale and quality reach for advertisers. The YuMe ad management system gives advertisers and publishers the unprecedented ability to identify, classify, and track content to ensure brand safety, contextual relevance, controlled syndication, and consistent delivery across all digital media platforms-Web, downloads, mobile, and IPTV. Key YuMe innovations include the first cross-platform ad solution and the ability to serve multiple ad formats and placements through a single, unified system. YuMe is a privately held company headquartered in Redwood City, CA and backed by Khosla Ventures, Accel Partners, BV Capital and DAG Ventures.

For more information, visit YuMe’s website at http://www.yume.com and the take2video blog at http://www.yume.com/blog.

About SpotXchange

The SpotXchange patent-pending online video advertising platform
received the 2007 Streaming Media Readers’ Choice Award for BEST VIDEO AD PLATFORM. The company was spun off from Colorado-based digital marketing and technology company, Booyah Networks in March 2007. Booyah Networks ranked 23rd on the 2006 Inc. 500. Clients and partners include Voxant, Blinkx, Internap, LiveVideo.com, NeoEdge, United Press International and others.