Through its ACE Platform, YuMe Gives Publishers Even More Ways to Maximize the Monetization of Video Inventory
REDWOOD CITY, Calif., March 18 – YuMe, the largest online
video advertising network, today announced a partnership with SpotXchange designed to increase inventory fill rates and revenue opportunities for YuMe publishers. Publishers using ACE (Adaptive Campaign Engine) — a new capability [...]
Archive for March, 2008
YuMe Partners With SpotXchange to Maximize Opportunities for Advertisers and Publishers
March 18, 2008All Politics Are Local….And REAL TIME!
March 7, 2008It amazes me to watch the ferocious pace of media and politics. To be quite honest, it’s exhausting. When do these candidates sleep?
We now live in a 24 hour political news cycle that is entertaining, dramatic, tailored to our personal interests, and extremely localized. In response, the candidates and the political action committees (PACs) need [...]
SpotXchange at OMMA Global, March 17-18
March 6, 2008What: SpotXchange representatives will be available at booth 109 in the exhibit hall at OMMA Global during show hours. SpotXchange demonstrations and interviews can be arranged prior to the event.
When: March 17-18, 2008
Where: OMMA Global, Booth # 109, Renaissance Hollywood Hotel
Who: Contact Bryan Blood, bblood@spotxchange.com, or Mark Reynolds, mark@spotxchange.com, to set up a meeting.
Press Contact: Valerie Quintanilla, [...]
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ANA’s TV and Everything Video Forum
March 6, 2008The ANA held its inaugural “TV & Everything Video Forum” on February 28th in NYC. This loaded topic drew the largest audience the ANA has seen at any of forum to-date. Leading advertisers, agencies, content producers, research organizations and media sales organizations converged to review the paradigm shift taking place in the industry.ANA President and [...]
Categories: Events--commentary, Industry Articles, Paul Bowlin, SpotX for Media Buyers
Tags: ANA, Association of National Advertisers
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