Archive for June, 2008

« SpotXchange’s Blog home page

For Now the Advertising Model Will Dominate in Broadband Video

June 24, 2008

By Will Richmond, Editor/Publisher, VideoNuze (www.videonuze.com)
Over time, as technology has created one new medium after another, one of the thorniest issues has been which business model to pursue. Each medium has resolved it in its own particular way. Now, as the broadband video medium continues to mature, the same question arises: which business model will [...]

Categories: Newsletter - SpotXchange Insight
Tags: ,

Comments: Be the first to comment

Case Study: Education Connection

June 24, 2008

Start: 12/20/07
End: 2/20/08
Campaign Goal: To reach stay-at-home moms seeking career options.
Total Video Impressions Delivered: 4,386,313
Total Companion Banner Impressions: 1,665,010
Click Through Rate: 1.99%
How did we do it?
- Campaign demographics were identified and targeted to the inventory available in the SpotXchange marketplace.
- Matches were further narrowed by matching the publishers who accepted 15 and 30 second ads [...]

Categories: About SpotXchange, Case Study, Newsletter - SpotXchange Insight
Tags:

Comments: Be the first to comment

Publisher Spotlight: VideoJug

June 24, 2008

Since launching in September 2006, VideoJug has grown into the world’s most comprehensive library of free factual video content online. Videojug.com features professionally-produced, high definition videos covering every conceivable topic. The site is the definitive online “encyclopedia of life”.
The video content on the site takes a variety of formats that include informative “How To” [...]

Categories: About SpotXchange, Newsletter - SpotXchange Insight, SpotX for Media Buyers
Tags: ,

Comments: Be the first to comment

SpotXchange Publishers-June Additions

June 24, 2008

The Auction Network is the first 24/7, multimedia network solely dedicated to auctions. Auction Network gives viewers a front row seat to world class auctions with fast-paced, live interactive programming in high-definition supported by real-time bidding across all currencies.
Free Ride Games is the first destination to offer consumers PC computer games one hundred percent free [...]

Categories: About SpotXchange, Newsletter - SpotXchange Insight, SpotX for Media Buyers
Tags:

Comments: Be the first to comment

MediaPost: Level One: InGame Advertising Success

June 24, 2008

MediaPost Online Video Insider, Posted June 23rd, 2008 10:45 am by Michael Shehan
Back in the day, video game consoles were hooked up to television sets, or played via floppy disks in school computer lounges (Oregon Trail anyone?). What if Super Mario and Luigi stopped mid-game and let products be schlepped to us en route to [...]

Categories: About SpotXchange, Industry Articles, Media Coverage, Mike Shehan, SpotX Bylined
Tags: ,

Comments: Be the first to comment

SpotXchange CEO to Speak at OMMA Gaming, July 22

June 5, 2008

What: SpotXchange CEO/President Michael Shehan will participate in the panel, Laid Back: Tapping the Quiet Giant of Casual Play at OMMA Gaming. SpotXchange demonstrations and interviews can be arranged prior to the event.
Shehan and fellow panelists will discuss how marketers can reach the lucrative casual gaming audience.
When: Laid Back: Tapping the Quiet Giant of Casual [...]

Categories: Events, Press Releases
Tags: ,

Comments: Be the first to comment