Archive for July, 2008

Vote for SpotXchange!!!

July 31, 2008

Voting just opened for the Second Annual Streaming Media Readers’ Choice Awards <http://www.streamingmedia.com/readerschoice/>. Last year SpotXchange proudly took top honors in the online video advertising platform category <http://www.streamingmedia.com/article.asp?id=9730&page=4&c=31>.
This year we are excited to be nominated for two categories,
Video Advertising Platform
Video Advertising Network
SpotXchange has accomplished a lot in just one year. We can honestly say we’re [...]

ClickZ: Forecast: In-Stream Ads and Video Banners to Dwarf Overlays

July 24, 2008

The good news here is that the SpotXchange network isn’t soley dependent on the overlay ad unit. We can do overlays, but also do in-stream with companion banners.
Forecast: In-Stream Ads and Video Banners to Dwarf Overlays
By Zachary Rodgers, The ClickZ Network, Jul 23, 2008
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Video overlay ads of [...]

AdAge: Most Say Ads a ‘Reasonable’ Cost of Free Online Video

July 23, 2008

AdAge covered an interesting study on the acceptance of ad-supported online video content.
I am interested to know if acceptance would change if survey respondents were asked specifically about retail sites who produce informational videos (WineLibraryTV comes to mind–note: I’m just using the show as an example as I’ve never seen an ad on any episode [...]