SpotXchange’s Blog

Voting just opened for the Second Annual Streaming Media Readers’ Choice Awards <http://www.streamingmedia.com/readerschoice/>. Last year SpotXchange proudly took top honors in the online video advertising platform category <http://www.streamingmedia.com/article.asp?id=9730&page=4&c=31>.

This year we are excited to be nominated for two categories,

Video Advertising Platform
Video Advertising Network

SpotXchange has accomplished a lot in just one year. We can honestly say we’re the largest exchange of video ad inventory. We have established partnerships with over 400 publishers who globally reach over 100M people every month. Next up, we have our sights set on the casual gaming industry-an excellent source of high quality video ad inventory. SpotXchange has signed over 50 casual gaming publishers in the past year. Notable gaming publishers include Real Arcade, Slingo, iWin, NeoEdge and Lycos/Gamesville, to name a few.

On the advertiser side, we have run hundreds of campaigns-from large brands like US Army, Propel, Kmart, and Colorado Tourism, to local businesses like Maaco, Poconos, attorneys, auto dealers, etc.

We also opened a NYC office; expanded our sales bench; created a dedicated client services department; built a dedicated RFP response team for writing proposals to agencies; and we have dramatically expanded our publisher business development and account management team. Oh, and we filed for our patent.

Many analysts are expecting video ads to generate $4B+ by 2012. Kelsey projects local video ads will generate over $1.5B in 2011. And Gartner projects that online games will generate close to $1B in advertising by 2011. I’d say SpotXchange is poised to capture a large portion of the sector’s expected growth.

Please help us continue our march towards greatness by voting for SpotXchange on the Readers’ Choice Awards site - <http://www.streamingmedia.com/readerschoice/>.

Thanks so much for your support!

- Mike Shehan