Archive for the 'SpotX for Media Buyers' Category
July 23, 2008
AdAge covered an interesting study on the acceptance of ad-supported online video content.
I am interested to know if acceptance would change if survey respondents were asked specifically about retail sites who produce informational videos (WineLibraryTV comes to mind–note: I’m just using the show as an example as I’ve never seen an ad on any episode [...]
Categories: About SpotXchange, Best Campaign Practices, Best Practices, Valerie Quintanilla
Tags: adage
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June 24, 2008
The Auction Network is the first 24/7, multimedia network solely dedicated to auctions. Auction Network gives viewers a front row seat to world class auctions with fast-paced, live interactive programming in high-definition supported by real-time bidding across all currencies.
Free Ride Games is the first destination to offer consumers PC computer games one hundred percent free [...]
Categories: About SpotXchange, Newsletter - SpotXchange Insight, SpotX for Media Buyers
Tags: Add new tag
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April 30, 2008
BlogTalkRadio, the leading social radio network, enables anyone to produce a live, original Internet talk radio show on virtually any topic. This worldwide platform has empowered thousands of citizen broadcasters to create and share their original content and opinions with more than 2.6 million listeners. 2008 “Webware 100″ Audio Category Award Winner.
CareerTours is an Internet-based recruiting resource [...]
Categories: About SpotXchange, Newsletter - SpotXchange Insight, SpotX for Media Buyers
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April 30, 2008
Collegiate Images, LLC is the centralized rights agency managing the distribution of copyrighted media and programming. CI has exclusive partnership with over 150 collegiate copyright holders enabling CI to monetize original and pre-produced programming on multiple platforms. CI partners include premier athletic programs, collegiate conferences, bowl games, national and regional sports networks and a multitude [...]
Categories: Newsletter - SpotXchange Insight, SpotX for Media Buyers
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April 30, 2008
Start: 9/4/07
End: 9/30/07
Campaign Goal: To reach a business to business finance and insurance audience.
Total Video Impressions Delivered: 777,441
Total Companion Banner Impressions: 1,049,607
Click Through Rate: 1+%
How did we do it?
- Campaign demographics were identified and targeted to the inventory available in the SpotXchange marketplace.
- Matches were further narrowed by matching the publishers who accepted 30 [...]
Categories: About SpotXchange, Case Study, Newsletter - SpotXchange Insight, SpotX for Media Buyers
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April 8, 2008
Flight Dates: December 2007
Creative:
Client Objectives
For the DVD release of Nanny Diaries, the client wanted to target a female audience, ages 18 to 35. The objective was to promote the DVD release by driving traffic to the client’s Web site where consumers could experience more of the movie and find out where [...]
Categories: Best Campaign Practices, Case Study
Tags: iWin, Yahoo Games
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March 7, 2008
It amazes me to watch the ferocious pace of media and politics. To be quite honest, it’s exhausting. When do these candidates sleep?
We now live in a 24 hour political news cycle that is entertaining, dramatic, tailored to our personal interests, and extremely localized. In response, the candidates and the political action committees (PACs) need [...]
Categories: Mike Shehan, SpotX for Media Buyers
Tags: campaign spending, obama, online video advertising, political advertising, political attack ads, tv commercials
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ANA’s TV and Everything Video Forum
March 6, 2008The ANA held its inaugural “TV & Everything Video Forum” on February 28th in NYC. This loaded topic drew the largest audience the ANA has seen at any of forum to-date. Leading advertisers, agencies, content producers, research organizations and media sales organizations converged to review the paradigm shift taking place in the industry.ANA President and [...]
Categories: Events--commentary, Industry Articles, Paul Bowlin, SpotX for Media Buyers
Tags: ANA, Association of National Advertisers
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