Equilibrium Introduces EQ Network Hosted Service to Automate Personalized Video Delivery and Monetization Via Advertising From Any Web Video.
First of Its Kind Service Facilitates Hyper-Targeting of Ads Using the Easy-to-Deploy Universal Media Delivery Bar.
Targeted Insertion and Delivery Service Turns Internet and Mobile Video From a Cost Center to Profit Center.
Service Introduced at NAB [...]
Archive for the 'SpotX for Media Buyers' Category
Equilibrium Introduces EQ Network
April 20, 2009IAB Releases IAMTHELONGTAIL.COM
March 25, 2009I recently saw that the IAB produced a video and a new site called http://www.iamthelongtail.com, which highlights some of the stories behind the estimated 1.2 million websites that support themselves through advertising. Personally, I really found the video very inspiring. Many of these ‘long tail’ publishers have very loyal, niche audiences. The publishers themselves care [...]
Online Games Find Success in Recession
February 20, 2009“In fact, according to leading online video advertising network SpotXchange, in February 2008, over 90% of the InGame video advertisements they served were watched in full. This level of engagement means the effectiveness of the video ad goes through the roof.” – From article written by Slingo.com
Follow the link below to view full article:
http://xboxpc.com/955538-Online-Games-Find-Success-in-a-Recession.html
Pre-roll Video Advertising Industry Standards Approved
January 8, 2009Realizing the need to have standards approved by all industry stake holders, the Interactive Advertising Bureau (IAB) formed the IAB’s Digital Video Committee (DVC) in October 2007. In the past 15 months, the IAB’s DVC has written and has submitted 4 major standard initiatives that have been approved for preroll video advertising. [...]
AdAge: Most Say Ads a ‘Reasonable’ Cost of Free Online Video
July 23, 2008AdAge covered an interesting study on the acceptance of ad-supported online video content.
I am interested to know if acceptance would change if survey respondents were asked specifically about retail sites who produce informational videos (WineLibraryTV comes to mind–note: I’m just using the show as an example as I’ve never seen an ad on any episode [...]
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