AdAge covered an interesting study on the acceptance of ad-supported online video content.
I am interested to know if acceptance would change if survey respondents were asked specifically about retail sites who produce informational videos (WineLibraryTV comes to mind–note: I’m just using the show as an example as I’ve never seen an ad on any episode [...]
Archive for the 'SpotX for Publishers' Category
AdAge: Most Say Ads a ‘Reasonable’ Cost of Free Online Video
July 23, 2008Attention SpotXchange Publishers: New Enhanced Channel Management Tools - Pushed November 8
November 10, 2007We just completed some new functionality that will enhance your visibility among advertisers in our network and allow you to provide additional information about the specific advertising opportunities your properties offer.
You will notice these enhancements when you create a new channel or edit your existing channels.
Media Kit - You can now upload a media kit—advertisers [...]
Kaizen
October 25, 2007The engineering team at SpotXchange is always striving to improve our network’s ability to help advertisers manage their online campaigns, while helping publishers maximize their revenue opportunities. We pushed a significant amount of new code recently that should result in some noticeable improvements in both our self-service advertiser tools as well as our self-service publisher [...]
How to get the right advertisers targeting your ad inventory in the SpotXchange marketplace!
October 18, 2007After being approved as a SpotXchange publisher, you will need to set up channels using the self-service SpotXchange publisher tools. Channels represent buckets of content that typically attract like demographics. The following article provides an overview of how to best set up your channels in the SpotXchange marketplace to attract advertisers at [...]
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