By Will Richmond, Editor/Publisher, VideoNuze (www.videonuze.com)
Over time, as technology has created one new medium after another, one of the thorniest issues has been which business model to pursue. Each medium has resolved it in its own particular way. Now, as the broadband video medium continues to mature, the same question arises: which business model will [...]
Archive for the 'Newsletter - SpotXchange Insight' Category
For Now the Advertising Model Will Dominate in Broadband Video
June 24, 2008Categories: Newsletter - SpotXchange Insight
Tags: videonuze, Will Richmond
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Case Study: Education Connection
June 24, 2008Start: 12/20/07
End: 2/20/08
Campaign Goal: To reach stay-at-home moms seeking career options.
Total Video Impressions Delivered: 4,386,313
Total Companion Banner Impressions: 1,665,010
Click Through Rate: 1.99%
How did we do it?
- Campaign demographics were identified and targeted to the inventory available in the SpotXchange marketplace.
- Matches were further narrowed by matching the publishers who accepted 15 and 30 second ads [...]
Categories: About SpotXchange, Case Study, Newsletter - SpotXchange Insight
Tags: education connection
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Publisher Spotlight: VideoJug
June 24, 2008Since launching in September 2006, VideoJug has grown into the world’s most comprehensive library of free factual video content online. Videojug.com features professionally-produced, high definition videos covering every conceivable topic. The site is the definitive online “encyclopedia of life”.
The video content on the site takes a variety of formats that include informative “How To” [...]
Categories: About SpotXchange, Newsletter - SpotXchange Insight, SpotX for Media Buyers
Tags: Add new tag, VideoJug
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SpotXchange Publishers-June Additions
June 24, 2008The Auction Network is the first 24/7, multimedia network solely dedicated to auctions. Auction Network gives viewers a front row seat to world class auctions with fast-paced, live interactive programming in high-definition supported by real-time bidding across all currencies.
Free Ride Games is the first destination to offer consumers PC computer games one hundred percent free [...]
Categories: About SpotXchange, Newsletter - SpotXchange Insight, SpotX for Media Buyers
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SpotXchange Publishers-April Additions
April 30, 2008BlogTalkRadio, the leading social radio network, enables anyone to produce a live, original Internet talk radio show on virtually any topic. This worldwide platform has empowered thousands of citizen broadcasters to create and share their original content and opinions with more than 2.6 million listeners. 2008 “Webware 100″ Audio Category Award Winner.
CareerTours is an Internet-based recruiting resource [...]
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Publisher Spotlight: Collegiate Images
April 30, 2008Collegiate Images, LLC is the centralized rights agency managing the distribution of copyrighted media and programming. CI has exclusive partnership with over 150 collegiate copyright holders enabling CI to monetize original and pre-produced programming on multiple platforms. CI partners include premier athletic programs, collegiate conferences, bowl games, national and regional sports networks and a multitude [...]
Categories: Newsletter - SpotXchange Insight, SpotX for Media Buyers
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SpotXchange Webinars
April 30, 2008Interested in learning more about online video advertising?
From the fundamentals to more advanced topics, SpotXchange is designing educational Webinars on how to effectively utilize online video advertising.
For more information please contact Valerie Quintanilla, Valerie@spotxchange.com.
Categories: Newsletter - SpotXchange Insight
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Case Study: Mass Mutual
April 30, 2008Start: 9/4/07
End: 9/30/07
Campaign Goal: To reach a business to business finance and insurance audience.
Total Video Impressions Delivered: 777,441
Total Companion Banner Impressions: 1,049,607
Click Through Rate: 1+%
How did we do it?
- Campaign demographics were identified and targeted to the inventory available in the SpotXchange marketplace.
- Matches were further narrowed by matching the publishers who accepted 30 [...]
Categories: About SpotXchange, Case Study, Newsletter - SpotXchange Insight, SpotX for Media Buyers
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Nina DiSesa Interview
March 31, 2008
Provided by SpotXchange Publisher Big Think.
Nina DiSesa, the chairman of McCann Erickson, New York talks about the art of effective advertising, reaching an audience, and the case study of Mastercard’s Priceless campaign.
For more from this interview please go to Big Think, http://www.bigthink.com/user/nina-disesa.
Categories: About SpotXchange, Newsletter - SpotXchange Insight
Tags: Big Think, SpotXchange publishers
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Publisher Spotlight: TVU networks
March 31, 2008TVU networks brings live TV to a global audience via the Internet. The sites viewership centers on young, white-collar professional men; their favorite channels usually cover news and sports.
You can watch on TVU networks on your Windows PC over a broadband Internet connection. This service is dedicated to bringing you TV that you can’t get from [...]
Categories: Newsletter - SpotXchange Insight
Tags: SpotXchange publishers, TVU Networks
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