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	<title>SpotXchange's Blog</title>
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	<link>http://blog.spotxchange.com</link>
	<description>Insight into Video Advertising World</description>
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		<title>SpotXchange's Blog</title>
		<link>http://blog.spotxchange.com</link>
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		<title>SpotXchange CEO to Speak at Casual Gaming Summit</title>
		<link>http://blog.spotxchange.com/2009/06/22/spotxchange-ceo-to-speak-at-casual-gaming-summit/</link>
		<comments>http://blog.spotxchange.com/2009/06/22/spotxchange-ceo-to-speak-at-casual-gaming-summit/#comments</comments>
		<pubDate>Mon, 22 Jun 2009 12:54:06 +0000</pubDate>
		<dc:creator>Mike Shehan</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[SpotX Announcements]]></category>
		<category><![CDATA[SpotX for Publishers]]></category>

		<guid isPermaLink="false">http://blog.spotxchange.com/?p=545</guid>
		<description><![CDATA[SpotXchange CEO, Mike Shehan, is speaking at the Casual Connect conference in Seattle on July 21, 2009.  Casual Connect is organized by the Casual Games Association and is one of the most anticipated casual game events of the year.  Mike is speaking on the panel, &#8220;Make Money Off Your Games&#8221; along with representatives from Mochi, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.spotxchange.com&blog=1700528&post=545&subd=spotxchange&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://blog.spotxchange.com/2009/06/22/spotxchange-ceo-to-speak-at-casual-gaming-summit/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Mike</media:title>
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	</item>
		<item>
		<title>Creative Alliance</title>
		<link>http://blog.spotxchange.com/2009/06/01/creative-alliance/</link>
		<comments>http://blog.spotxchange.com/2009/06/01/creative-alliance/#comments</comments>
		<pubDate>Mon, 01 Jun 2009 22:07:22 +0000</pubDate>
		<dc:creator>Erica Harte</dc:creator>
				<category><![CDATA[Advertiser Testimonials]]></category>

		<guid isPermaLink="false">http://blog.spotxchange.com/?p=556</guid>
		<description><![CDATA[We have run on SpotXchange for our client, a large publically held company, for several months now and we are very impressed with the response (click rates) that the campaign has received. SpotXchange allowed us to see the real power of regionally targeted pre-roll video in an advertiser-friendly environment. We found SpotXchange&#8217;s targeting capabilities, reach, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.spotxchange.com&blog=1700528&post=556&subd=spotxchange&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://blog.spotxchange.com/2009/06/01/creative-alliance/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/2ab883ddab95171cc557c209914ca12f?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Erica Harte</media:title>
		</media:content>
	</item>
		<item>
		<title>Equilibrium Introduces EQ Network</title>
		<link>http://blog.spotxchange.com/2009/04/20/equilibrium-introduces-eq-network/</link>
		<comments>http://blog.spotxchange.com/2009/04/20/equilibrium-introduces-eq-network/#comments</comments>
		<pubDate>Mon, 20 Apr 2009 21:39:19 +0000</pubDate>
		<dc:creator>Jen Malson</dc:creator>
				<category><![CDATA[About SpotXchange]]></category>
		<category><![CDATA[SpotX for Media Buyers]]></category>

		<guid isPermaLink="false">http://blog.spotxchange.com/?p=491</guid>
		<description><![CDATA[
Equilibrium Introduces EQ Network Hosted Service to Automate Personalized Video Delivery and Monetization Via Advertising From Any Web Video.
First of Its Kind Service Facilitates Hyper-Targeting of Ads Using the Easy-to-Deploy Universal Media Delivery Bar. 
Targeted Insertion and Delivery Service Turns Internet and Mobile Video From a Cost Center to Profit Center. 
Service Introduced at NAB [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.spotxchange.com&blog=1700528&post=491&subd=spotxchange&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://blog.spotxchange.com/2009/04/20/equilibrium-introduces-eq-network/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Jen Malson</media:title>
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			<media:title type="html">eq_logo_vert_blk_200px</media:title>
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		<item>
		<title>IAB Releases IAMTHELONGTAIL.COM</title>
		<link>http://blog.spotxchange.com/2009/03/25/iab-releases-iamthelongtailcom/</link>
		<comments>http://blog.spotxchange.com/2009/03/25/iab-releases-iamthelongtailcom/#comments</comments>
		<pubDate>Wed, 25 Mar 2009 17:59:04 +0000</pubDate>
		<dc:creator>Mike Shehan</dc:creator>
				<category><![CDATA[Industry Articles]]></category>
		<category><![CDATA[Mike Shehan]]></category>
		<category><![CDATA[SpotX for Media Buyers]]></category>
		<category><![CDATA[SpotX for Publishers]]></category>

		<guid isPermaLink="false">http://blog.spotxchange.com/?p=476</guid>
		<description><![CDATA[I recently saw that the IAB produced a video and a new site called http://www.iamthelongtail.com, which highlights some of the stories behind the estimated 1.2 million websites that support themselves through advertising.  Personally, I really found the video very inspiring.  Many of these &#8216;long tail&#8217; publishers have very loyal, niche audiences.  The publishers themselves care [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.spotxchange.com&blog=1700528&post=476&subd=spotxchange&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://blog.spotxchange.com/2009/03/25/iab-releases-iamthelongtailcom/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Mike</media:title>
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			<media:title type="html">longtail</media:title>
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		<item>
		<title>2009 Upshot50 Winner &#8211; Marketing Technology Leader</title>
		<link>http://blog.spotxchange.com/2009/02/24/2009-upshot50-winner-marketing-technology-leader/</link>
		<comments>http://blog.spotxchange.com/2009/02/24/2009-upshot50-winner-marketing-technology-leader/#comments</comments>
		<pubDate>Tue, 24 Feb 2009 21:47:29 +0000</pubDate>
		<dc:creator>Jen Malson</dc:creator>
				<category><![CDATA[Industry Articles]]></category>
		<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[SpotXchange Awards]]></category>

		<guid isPermaLink="false">http://blog.spotxchange.com/?p=457</guid>
		<description><![CDATA[We have a little saying we use over here at SpotXchange when something great happens. Seeing that our parent company is Booyah Networks, it’s not hard to guess what that little saying is.

Recently, we had reason to use this catch phrase to express our excitement after learning that SpotXchange is an Upshot50 Winner!

I’ll go ahead [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.spotxchange.com&blog=1700528&post=457&subd=spotxchange&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://blog.spotxchange.com/2009/02/24/2009-upshot50-winner-marketing-technology-leader/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/20ee87e87a9960497a18b2e83f1e48af?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Jen Malson</media:title>
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		<media:content url="http://spotxchange.files.wordpress.com/2009/02/upshot50seal2.jpg" medium="image">
			<media:title type="html">upshot50seal2</media:title>
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		<item>
		<title>Online Games Find Success in Recession</title>
		<link>http://blog.spotxchange.com/2009/02/20/online-games-find-success-in-recession/</link>
		<comments>http://blog.spotxchange.com/2009/02/20/online-games-find-success-in-recession/#comments</comments>
		<pubDate>Fri, 20 Feb 2009 22:02:59 +0000</pubDate>
		<dc:creator>Erica Harte</dc:creator>
				<category><![CDATA[Industry Articles]]></category>
		<category><![CDATA[Media Coverage]]></category>
		<category><![CDATA[SpotX for Media Buyers]]></category>
		<category><![CDATA[SpotX for Publishers]]></category>

		<guid isPermaLink="false">http://blog.spotxchange.com/?p=426</guid>
		<description><![CDATA[&#8220;In fact, according to leading online video advertising network SpotXchange, in February 2008, over 90% of the InGame video advertisements they served were watched in full. This level of engagement means the effectiveness of the video ad goes through the roof.&#8221; &#8211; From article written by Slingo.com
Follow the link below to view full article:
http://xboxpc.com/955538-Online-Games-Find-Success-in-a-Recession.html




  [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.spotxchange.com&blog=1700528&post=426&subd=spotxchange&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://blog.spotxchange.com/2009/02/20/online-games-find-success-in-recession/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/2ab883ddab95171cc557c209914ca12f?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Erica Harte</media:title>
		</media:content>

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			<media:title type="html">blog-comp3</media:title>
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		<item>
		<title>Pre-roll Video Advertising Industry Standards Approved</title>
		<link>http://blog.spotxchange.com/2009/01/08/pre-roll-video-advertising-industry-standards-approved/</link>
		<comments>http://blog.spotxchange.com/2009/01/08/pre-roll-video-advertising-industry-standards-approved/#comments</comments>
		<pubDate>Thu, 08 Jan 2009 01:00:39 +0000</pubDate>
		<dc:creator>Paul Bowlin</dc:creator>
				<category><![CDATA[Best Campaign Practices]]></category>
		<category><![CDATA[Paul Bowlin]]></category>
		<category><![CDATA[SpotX for Media Buyers]]></category>

		<guid isPermaLink="false">http://blog.spotxchange.com/?p=419</guid>
		<description><![CDATA[Realizing the need to have standards approved by all industry stake holders, the Interactive Advertising Bureau (IAB) formed the IAB&#8217;s Digital Video Committee (DVC) in October 2007.  In the past 15 months, the IAB&#8217;s DVC has written and has submitted 4 major standard initiatives that have been approved for preroll video advertising.   [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.spotxchange.com&blog=1700528&post=419&subd=spotxchange&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://blog.spotxchange.com/2009/01/08/pre-roll-video-advertising-industry-standards-approved/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">pbowlin</media:title>
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		<item>
		<title>Brightcove Announces Partnership with SpotXchange</title>
		<link>http://blog.spotxchange.com/2008/12/09/brightcove-announces-partnership-with-spotxchange/</link>
		<comments>http://blog.spotxchange.com/2008/12/09/brightcove-announces-partnership-with-spotxchange/#comments</comments>
		<pubDate>Tue, 09 Dec 2008 00:54:35 +0000</pubDate>
		<dc:creator>Mike Shehan</dc:creator>
				<category><![CDATA[Industry Articles]]></category>
		<category><![CDATA[Mike Shehan]]></category>
		<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[SpotX Announcements]]></category>
		<category><![CDATA[brightcove]]></category>

		<guid isPermaLink="false">http://blog.spotxchange.com/?p=410</guid>
		<description><![CDATA[
Brightcove Inc. today announced that SpotXchange is participating in the Brightcove Alliance, a global ecosystem of leading technology and distribution partners who have integrated with the Brightcove online video platform, as well as solution providers building customer websites and video applications using Brightcove. Through the Brightcove Alliance, organizations worldwide have access to a broad range of [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.spotxchange.com&blog=1700528&post=410&subd=spotxchange&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://blog.spotxchange.com/2008/12/09/brightcove-announces-partnership-with-spotxchange/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/afe9adea90cab880435f408a82b3fc6a?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Mike</media:title>
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		<item>
		<title>SpotXchange CEO to Speak on Internet Video &amp; Marketing Panel during Digital Hollywood at CES</title>
		<link>http://blog.spotxchange.com/2008/11/19/spotxchange-ceo-to-speak-on-internet-video-marketing-panel-during-digital-hollywood-at-ces/</link>
		<comments>http://blog.spotxchange.com/2008/11/19/spotxchange-ceo-to-speak-on-internet-video-marketing-panel-during-digital-hollywood-at-ces/#comments</comments>
		<pubDate>Wed, 19 Nov 2008 21:50:07 +0000</pubDate>
		<dc:creator>Valerie Quintanilla</dc:creator>
				<category><![CDATA[About SpotXchange]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Mike Shehan]]></category>
		<category><![CDATA[SpotX Announcements]]></category>
		<category><![CDATA[CES]]></category>
		<category><![CDATA[digital hollywood]]></category>

		<guid isPermaLink="false">http://blog.spotxchange.com/?p=404</guid>
		<description><![CDATA[MEDIA ADVISORY
What: SpotXchange President/CEO Michael Shehan will participate in the panel, Internet Video, Advertising &#38; Marketing: The Next Generation of Consumer Reach at Digital Hollywood at CES in Las Vegas on January 10, 2009.
Shehan and fellow panelists will discuss where consumer reach is headed as online video becomes a part of the marketing mix.
SpotXchange demonstrations [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.spotxchange.com&blog=1700528&post=404&subd=spotxchange&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://blog.spotxchange.com/2008/11/19/spotxchange-ceo-to-speak-on-internet-video-marketing-panel-during-digital-hollywood-at-ces/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Valerie Quintanilla</media:title>
		</media:content>
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		<item>
		<title>MediaPost: Are All Politics Local? How About, All Politics Are Personal?</title>
		<link>http://blog.spotxchange.com/2008/10/22/mediapost-are-all-politics-local-how-about-all-politics-are-personal/</link>
		<comments>http://blog.spotxchange.com/2008/10/22/mediapost-are-all-politics-local-how-about-all-politics-are-personal/#comments</comments>
		<pubDate>Wed, 22 Oct 2008 17:47:27 +0000</pubDate>
		<dc:creator>Valerie Quintanilla</dc:creator>
				<category><![CDATA[About SpotXchange]]></category>
		<category><![CDATA[Mike Shehan]]></category>
		<category><![CDATA[SpotX Bylined]]></category>
		<category><![CDATA[Media Post]]></category>
		<category><![CDATA[Media Post Online Video Insider]]></category>
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		<category><![CDATA[political advertising]]></category>

		<guid isPermaLink="false">http://spotxchange.wordpress.com/?p=393</guid>
		<description><![CDATA[MediaPost Online VideoInsider, Posted October 22nd, 2008 by Michael Shehan
With Election Day less than two weeks away, there still remains a large contingency of undecided voters. Many marketing channels are available to reach them, but what channel is going to be the most effective for candidates in terms of getting votes? Traditionally, television gets most [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.spotxchange.com&blog=1700528&post=393&subd=spotxchange&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://blog.spotxchange.com/2008/10/22/mediapost-are-all-politics-local-how-about-all-politics-are-personal/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Valerie Quintanilla</media:title>
		</media:content>

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